Voice AI is answering broker calls at 11pm. The question is whose name is on the door.
While your team is taking broker calls one at a time, the lender down the street has an AI voice agent answering theirs 24/7 — and it just booked the deal you were going to get.
EZ Rate Sheet + RiseHub is the only platform built for private and hard-money lenders that puts ten production-grade AI tools to work in the daily rate-sheet-to-closing workflow.
Trusted by private lenders & capital groups
The AI gap is already costing you money.
Most of those brokers call the next lender on the list. They don’t call back.
The decision was made in the first 30 minutes. The follow-up email lands after the deal closed somewhere else.
That’s 300 hours a year on work an AI built into your CRM could do in the background.
Meet RiseAgent.
RiseAgent is the AI that runs on your platform. It picks up the phone, drafts the follow-up, builds the workflow, and posts the content — trained on your loan products, your tone, and your pipeline.
One AI. Three products. Wired into every step of the lending workflow.
Agents that take real actions.
- Qualifies broker leads and routes by loan type
- Drafts follow-up sequences based on deal stage
- Updates the CRM when a deal moves forward
- Triggers draw requests and sends fee invoices
Drafting in your voice, not a generic one.
- Rate sheet emails and deal updates written to match your brand
- SMS sequences for broker pipeline nurturing
- Weekly social posts in your tone, on schedule
- Brand voice trained on your best-performing messages
Conversations handled.
- Inbound broker calls answered and qualified after hours
- Web chat and DM replies with full CRM context
- Live handoff with call transcript when a deal needs a human
- TCPA-compliant opt-in flows built in
RiseAgent runs on four foundations.
Context
Full CRM awareness. RiseAgent knows the deal, the broker, and the history before it acts.
Actions
Real tool use. Updates records, sends messages, triggers workflows — not just chat replies.
Learning
Trained on your wins. The agent gets sharper as your pipeline grows.
Guardrails
Your rules, not the LLM’s. Compliance-aware by design.
Nine capabilities, in plain English.
Seven are native platform features, productized for private lending. Two are EZRS-built, specifically for the deal itself.
RiseAgent Conversations
Auto-replies to inbound texts, emails, Facebook DMs, and Instagram DMs the moment a lead lands. Trained on your loan products, your overlays, and your tone.
Lender use: Broker DMs you on Instagram at 11pm. The AI replies with your program criteria and a single qualifying question. You’re first in line for the deal by 11:01.
RiseAgent Sales Agent
Handles the full inbound conversation across every channel — qualifies the borrower, collects deal info, and books the call. Unifies the thread when they ping you on three different channels.
Lender use: Saturday morning, broker emails AND texts about a fix-and-flip. The agent qualifies on both, merges the conversation, and books a Monday discovery call on your calendar.
RiseAgent Workflow
Build complex deal-stage automations in plain English. No flowchart drag-and-drop. No conditional logic to debug.
Lender use: Type “when a deal moves to underwriting, send the borrower the doc checklist and notify the loan officer” — and it’s built.
RiseAgent Content
Generate a week of branded social posts in five minutes. LinkedIn, Facebook, Instagram. Stays in your voice.
Lender use: Stay top-of-mind with brokers and referral partners without writing a word. The market commentary writes itself every Sunday.
RiseAgent Email
Draft full borrower and partner nurture sequences from a single prompt. Edit, brand, and ship.
Lender use: “Write a 5-email nurture for fix-and-flip borrowers who didn’t close” — back in 30 seconds, ready to schedule.
RiseAgent Reviews
Respond to every Google and Facebook review in your voice, automatically. Local SEO improves itself.
Lender use: The five-star reviews you forget to respond to get a thoughtful reply within minutes. The one-stars get a calm, professional response that protects the brand.
RiseAgent Funnels & Sites
Spin up a geo-targeted landing page from a one-line description. “Hard money loans in Phoenix” — in 30 seconds.
Lender use: Test a new state, a new loan product, or a new broker channel without waiting on your developer. Spin it up, run ads, measure.
AI-Powered Borrower Support (EZRS-built)
Guides borrowers through deal entry inside EZRS. Answers basic loan questions, validates fields, and prevents bad applications from clogging the pipeline.
Lender use: Borrowers self-serve the application. Your team gets fully-formed deals, not half-filled forms with five back-and-forth emails.
AI-Powered Deal Analysis & Risk Assessment (EZRS-built)
Runs a risk read on every deal — LTV vs. comps, property type vs. program, borrower experience vs. project scope. Flags the deals worth a closer look.
Lender use: Triage 50 deals into 10 worth full underwriting. Reduce the surface area where bad deals slip through and good deals get missed.
We did the AI part so you don’t have to.
We get it. You’ve heard the AI hype. You’ve probably tried ChatGPT, gotten a useful answer, and walked away wondering how on earth you’d plug that into your actual lending business.
That’s the problem we solved. EZ Rate Sheet + RiseHub takes ten of the most useful AI tools in business software today and wires them directly into the workflow you already run — the rate sheet, the term sheet, the borrower follow-up, the broker partner pipeline, the closing.
You don’t configure prompts. You don’t pick a model. You don’t stitch APIs together. You set up your business the way you already would, and the AI is already there, ready to answer the next call.
What you’d pay to build this stack yourself.
Real numbers, public pricing, line by line.
The DIY math
| Tool | What it does | Cost |
|---|---|---|
| Lending-specific CRM (BNTouch, Shape, or Jungo on Salesforce) | Mortgage/lender CRM — pipeline, contacts, basic automations. Public pricing: BNTouch $165/user/mo + $125 activation, Shape $99/user/mo, Jungo $96/user/mo on top of Salesforce. | $99–$165/user/mo |
| GoHighLevel (Solo plan, no AI) | CRM, funnels, email, SMS, booking — if you skip the lender CRM and roll your own | $97/mo |
| AI Employee Unlimited (GHL add-on) | RiseAgent equivalent — Voice, conversations, reviews, content | $97/mo |
| Voice AI usage (Bland or equivalent, ~1,000 min/mo) | Per-minute connected-call fees on top of the platform license. Public rate ~$0.09–$0.14/min. | $90–$140/mo |
| ChatGPT Team or Plus + Claude Pro | Content drafting, research, deal-doc summarization. Real lenders run both, plus usage credits on the API. | $40–$60/mo |
| Rate sheet, term sheets, referral-partner splits, capital access | No off-the-shelf platform covers this. You build it in spreadsheets, DocuSign templates, and tribal knowledge. | Not available off-the-shelf |
| One-time build — configuration, integrations, prompt tuning | A typical GHL-AI agency build for a lender niche quotes $8,500 just to wire it up. That’s before they touch your rate sheet. | $8,500 one-time |
| DIY total (software, excluding rate-sheet workflow) | $325–$495/mo + $8,500 build, + the workflow you still don’t have |
|
EZRS + RiseHub Growth Engine — $228/mo
Everything in the DIY stack above, plus the rate sheet, term sheet generator, referral-partner commission tracking, and access to additional capital through our lender network — all configured for private lending, with done-for-you AI onboarding and a setup specialist on call.
Setup is a one-time investment, customized to your shop. We’ll quote it on the walkthrough call — and it’s a fraction of the $8,500 a generic agency would charge.
The math gets worse, not better, when you try to do this alone — and the DIY stack still doesn’t price loans, generate term sheets, manage referral-partner commissions, or get you to additional capital. We did the configuration for you, wired it into the lending workflow, and priced it under what most lenders spend on the CRM alone.
What other AI automation agencies are charging for a comparable stack:
- $8,500 initial, $2,499/month — Reddit r/gohighlevel
- $1,200/month, mortgage-broker niche package — NetPartners agency pricing guide
- $500–$1,000/month median ongoing service fees — Reddit r/gohighlevel
None of those other agencies appear to be lending specialists. We are, and we’re offering tools no one else has, and charging less.
What’s shipped today vs. what’s coming.
Every AI capability above is live. Nothing on this page is “coming soon.” You can verify any of it on a walkthrough call.
| AI Capability | Status | Available on |
|---|---|---|
| RiseAgent Voice & Chat | ✓ Live | Growth Engine, Full Stack |
| RiseAgent Conversations (SMS / email / social) | ✓ Live | All bundle tiers |
| RiseAgent Sales Agent | ✓ Live | Growth Engine, Full Stack |
| RiseAgent Workflow | ✓ Live | All bundle tiers |
| RiseAgent Content | ✓ Live | All bundle tiers |
| RiseAgent Email | ✓ Live | All bundle tiers |
| RiseAgent Reviews | ✓ Live | Full Stack |
| RiseAgent Funnels & Sites | ✓ Live | All bundle tiers |
| AI-Powered Borrower Support (deal entry) | ✓ Live | Every EZRS plan |
| AI-Powered Deal Analysis & Risk Assessment | Add-On Available | Included in Pro & Full Stack |
Pricing.
Bundle monthly licensing is published. Setup is customized to your shop and quoted on the walkthrough.
Lender Essentials
- 10 EZRS deals / mo
- 5 users
- RiseAgent Conversations
- RiseAgent Voice & Chat
- RiseAgent Sales Agent
- RiseAgent Reviews
- 30-day trial
Growth Engine
- 25 EZRS deals / mo
- 25 users
- RiseAgent Voice & Chat
- RiseAgent Sales Agent
- RiseAgent Conversations
- RiseAgent Reviews
- 30-day trial
Full Stack
- Unlimited deals
- Unlimited users
- RiseAgent Voice & Chat
- RiseAgent Sales Agent
- RiseAgent Conversations
- RiseAgent Reviews
- 30-day trial
EZRS-only plans available from $89/mo with a 5-day trial. See all plans →
What changes when the systems are right.
"EZ Rate Sheet has completely transformed how we present lending options to our borrowers. The rate sheets look incredibly professional and save us hours every week."
"The lending network alone is worth the subscription. We've been able to offer programs we never had access to before. Game changer for our business."
"Setup took less than 5 minutes and we were generating professional rate sheets the same day. The ROI was immediate. Highly recommend to any real-estate lender."
"The deal comparison tools are outstanding. Our borrowers love being able to see multiple scenarios side-by-side. It builds trust and helps us close deals faster."
Ready to See the AI Stack Live?
A 20-minute walkthrough. We’ll show you RiseAgent Voice taking a real call, RiseAgent Conversations replying to an overnight broker email, and the rate-sheet workflow it’s all wired into.